Trademark design, style guides & application screens

The two sister applications – CLIMEX and DYMEX – were suffering from a lack of coherent identity and generally amateur branding, as the release of their second version came about.

To tie the pair together, a similar theme was taken up: the butterfly representing the software's connection with entomology. Differing colour schemes separate the two, while CLIMEX's sun stripes hint at its use for climate modelling and DYMEX's more technical elements indicate its function as the simulation engine.

This similar but separate theme was carried all the way through the product development cycle, from the packaging to the web site.